Tate Paint

Our team has over 15 years experience developing the most fun and realistic interactive art tool games on the internet.  We’re proud to have made many outstanding digital tools to stimulate children’s creativity for the likes of BBC, Nickelodeon, Sesame Workshop, and Sky Kids.  With this specialist expertise at hand, the Tate Gallery knew they could count on us to deliver Tate Paint, a game that allows kids to experiment with art and art-making, as well as to learn more about the Tate’s world renown collection of art.  As befits one of the world’s leading galleries, our Tate Paint art tools are even more refined and original, stimulating kids’ creative-thinking processes, and enabling them to translate their wildest imaginations onto an interactive canvas without any limitations.

Players are able to navigate through the web game, either via free play, where they can express themselves onto a blank or coloured canvas, or through directed play, whereby they can choose from a themed canvas to stimulate their imaginations. Each theme relates to Tate's existing core collection, including The Future, Experiments, Natural World, Food, and Weather.

Once the player has loaded their digital canvas, they are free to access a range of interactive and inventive tool types from a scrollable menu of options. These include both traditional tool types, such as paintbrushes, pens, erasers and spray cans, to more advanced, playful and unique tool types. For example, players can tap and swipe Turner-inspired clouds across the canvas, use rainbow-patterned paint rollers or tap googly eye stickers onto the screen that are animated to follow your cursor as you click! Each tool interaction is embedded with fun audio-visual SFX to fully immerse the player and bring their artwork to life, and mimic real-life tool applications and textures; for instance, glitter can't be added unless a layer of virtual glue is added beforehand, and the lightning bolt stickers make crashing sounds as you click!  

The ‘Inspire Me!’ feature is one of the most stand-out aspects of the game; during any point of gameplay, the user can click a button that redirects them to a virtual gallery of renowned art pieces from Tate’s core collection. Illustrating both classic and contemporary artworks from all over the globe, we incorporated the gallery feature to expand kids’ artistic minds if they’re experiencing creative blocks, and inspire them to replicate the artists’ techniques or themes within their own creations. The gallery includes the awe-inspiring work of famous artists Beatrix Potter, J.M.W Turner, Olafur Eliasson, Patrick Hughes and Paula Rego. Each piece is displayed with further information about the artworks, highlighting artistic movements and key themes to to provoke, challenge and broaden their imaginative thinking.

Users are able to save and download their artwork to their device within a local gallery space. Or if you’re feeling confident, you can also send over your artwork to the Tate Kids Gallery, a digital collection of kids’ artwork submissions for you to ponder and enjoy!

Feeling inspired? Head over to the Tate website to access the game and get creating!


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